Playbook Penanganan Sampah. Behaviour Change: STrategy and Playbook
What is the Behavior Change Strategy and Playbook about?
Building on the principles of behavior change theory, the goal of this report and the Playbook is to provide a strategic approach to behavior change efforts aimed at reducing marine plastic pollution in Indonesia. Using insights from existing initiatives, key opinion leaders, site studies, and cultural insights, the Playbook is intended to be a guide for which campaigns can be launched from either as part of a larger waste management/marine debris initiative or as a singular effort.
Who might find this playbook useful?
The intention of this playbook is to create a starting point for various stakeholders: national and local governments, private enterprises, NGOs, and multilateral institutions looking to create an impact in Indonesia. The playbook outlines key considerations for designing a behavior change campaign focusing on marine plastics. Stakeholders who have experience in promoting previous behavior change initiatives, as well as the less experienced, will benefit from the methodology and resources provided in this playbook.
Why three behaviors?
The three behaviors of littering, excessive usage of single-use plastics, and mixed disposal are the most prominent causes of marine plastics leaking into the environment. Consequently prompting the main target behaviors of STOP LITTERING, REDUCED USAGE, and SORTING AND RECYCLING. Each of these main target behaviors has distinct approaches and distinct barriers that must be examined and addressed.
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