Sorting & recycling

Why Sorting & Recycling?
Mixed disposal and lack of sorting & recycling are one of the most prominent causes of marine plastics leaking into the environment. Sorting & recycling is necessary as high-value recyclables which can be recycled and processed into new products, can be collected separate from municipal solid waste, and be recovered for recycling, instead of getting landfilled or leaked into the environment. The lack of sorting & recycling arises from the lack of understanding of what materials can be recycled, and the complex and unstandardised waste categories and sorting methods. The lack of interest in sorting & recycling is also due to perceptions that recycling does not bring any personal or economic benefit.

What is the Sorting & Recycling Behaviour Change Strategy and Playbook about?
Using insights from existing initiatives, key opinion leaders, case studies and cultural insights, particularly in Sorting & Recycling Behaviour, this section is intended to provide a platform from which to launch campaigns – either as part of a larger waste management/ marine debris initiative or as a singular effort. It presents the key elements an initiator would need to consider in creating a Sorting & Recycling initiative, all the way from identifying and selecting the appropriate target audience, addressing the key perceptions and the challenges that keep the audience from behaviour change, choosing the right stakeholders to support the initiative, knowing the key considerations in creating and designing the messages and campaign materials, outlining the communication plan, and setting the adequate tools to measure the effectiveness of the effort and identify future improvements.

source :

https://maritim.go.id/detail_magazine/sorting-and-recycling