Reduced usage

Excessive usage of single-use plastics (SUPs) is one of the most prominent causes of marine plastics leaking into the environment. SUPs that are over-consumed and are difficult to make people reduce their usage of include plastic bags, plastic bottles, and plastic straws. Excessive usage of SUPs takes place mainly in retail areas, including markets, traditional markets, supermarkets, warungs, and dining areas, where commercial transactions take place.
The excessive usage of these items can be attributed to ease of accessibility to these items. The convenience and practicality of SUPs make it favourable amongst consumers and traders. The lack of the culture of using and bringing reusables, further compounded by the lack of affordable alternatives and industry support, hinders people from reducing the excessive usage of SUPs.

Using insights from existing initiatives, key opinion leaders, case studies and cultural insights, particularly in Reduced Usage Behaviour, this section is intended to provide a platform from which to launch campaigns – either as part of a larger waste management/ marine debris initiative or as a singular effort. It presents the key elements an initiator would need to consider in creating a Reduced Usage initiative, all the way from identifying and selecting the appropriate target audience, addressing the key perceptions and the challenges that keep the audience from behaviour change, choosing the right stakeholders to support the initiative, knowing the key considerations in creating and designing the messages and campaign materials, outlining the communication plan, and setting the adequate tools to measure the effectiveness of the effort and identify future improvements.

source :

https://maritim.go.id/detail_magazine/playbook-penanganan-sampah-reduced-usage-a-roadmap-for-behaviour-change-campaign-eng